SWELL
INDUSTRY:
Surf Retail & Coastal Lifestyle
PROJECT SCOPE:
Brand Identity, Creative Direction, Brand Collateral, and Web Design
BRAND VIBE:
Retro, Laid-Back, Playful, Sun-Soaked
PROJECT GOAL
To create a bold, nostalgic brand identity for a surf-inspired retail shop and local hangout in Australia. SWELL brings together laid-back coastal culture, retro-inspired typography, and playful visual details to create a brand that feels effortlessly cool, instantly recognizable, and right at home in the surf community.
